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Julian Schlaen

What is your approved / sold ratio?

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I doubt you will get too many responses as you are asking for performance figures which most people are reluctant to give out.  In addition, I understand Shutterstock frowns on discussing this sort of thing. 

I haven't thought it out completely, but I think you would have to introduce some sort of time frame into your calculation to give it any real meaning (i. e. total downloads divided by the images images in your portfolio within a years time).  Without a time frame any comparison between portfolio would be of no value.  

One performance calculation that seems to be of some value is average earnings per download, per year (Total earnings per year divided by the total number of downloads in that period of time).  An acceptable return or earnings per download would be in excess of $1.00 per download.  Try that calculation.   

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