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kikkerdirk

Does branding raise your sales?

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Are you talking about branding or staying within one specific type of images such as portraits, travel, food etc? There is a difference with branding meaning you are doing something to distinguish yourself or your product from others who are doing the same thing.

 

 

 

There are many of us who tend to specialize in a certain type of image or category of images. Laurin is known for his portraits, Jeff Thrower is known for his glamor and now his take on horror, Sandra is known for her almost ethereal type images, Marie does home and food items in a very unique and simple way, Mike is known for his landscapes and I do food.

 

But, many of us also do other things to round our our portfolios. For example, Laurin and I teach landscape, Jeff does amazing wedding work, Sandra does travel and rural landscapes and so on.

 

For those of us who do this as a business like to have people know our work on site and we do a good portion of our sales because of that. However we also know that being able to do other types of photography well can help us make more money. Kind of like investing. It isn't a good idea usually to put all your money in one type of investment.

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I think when you focus on one subject you are starting to brand yourself. Your style will become more and more distinctive when you focus on a single topic. Your will create your own style by itself. Wether this style will be totally different from others is another thing. Branding leads to consistency and a typical style.

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If you are going to specialise on a limited set of themes in order to establish a brand, I think this kind of stock service is a waste of time. The payout for the time and resources that go into creating the quantity required is not worth it when you do not diversify broadly.

 

Branding/specialisation should be the focus of more one-on-one relationships with clients. Sites like these are great to help establish those contacts, but really the worst way to focus on a specific area of topics.

 

I enjoy magazine illustrations, but the work that goes into a job for a client is substantially more than the stock art I post on SS. I would not be able to maintain a fresh portfolio of product here if I devoted the same level of focus to my royalty-free stock art.

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If you are going to specialise on a limited set of themes in order to establish a brand, I think this kind of stock service is a waste of time. The payout for the time and resources that go into creating the quantity required is not worth it when you do not diversify broadly.

 

Branding/specialisation should be the focus of more one-on-one relationships with clients. Sites like these are great to help establish those contacts, but really the worst way to focus on a specific area of topics.

 

I enjoy magazine illustrations, but the work that goes into a job for a client is substantially more than the stock art I post on SS. I would not be able to maintain a fresh portfolio of product here if I devoted the same level of focus to my royalty-free stock art.

 

I think it depends on the kind of images you are shooting? Some people really focus on a certain style or topic and lots of those seem to be successful.

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As my perspective, branding raise sales efficiently if you are implementing best branding techniques. If you make best strategy about your brand the people will definitely interact to your brand & you will get best results to grow your business.   

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