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To realise that contributors are the major stakeholders of ShutterStock.

 

 

Recent developments (2015–2020)[edit]

In January 2015, Shutterstock acquired both Rex Features, Europe's largest independent photo press agency for $33 million,[36] and PremiumBeat, a stock music and sound effects service, for $32 million.[14]  Penske Media Corporation formed a partnership with Shutterstock in June 2015 to create and license entertainment and fashion images. According to the terms of the deal, by 2016 Shutterstock would have an exclusive right and license to PMC's archive,[16] which included magazines such as Variety, Women's Wear Daily,[36] and Deadline.[18] Crain's wrote that with the partnership, "Shutterstock, a provider of stock imagery and music tracks, is stepping into the world of red carpets and fashion runways—and taking a key provider of fashion and entertainment photos and video away from archrival Getty Images.".[36] The company also acquired BEImages, another largest independent photo press agency.

By March 2016, the company had "over 100,000 contributors," with around 70 million images and 4 million video clips available for licensing and sale.[7] That month Shutterstock announced it would be distributing material from the Associated Press in the United States, with the deal to last 3 years and cover 30 million photos and around 2 million videos. The photos were expected to go live in April.[7] According to Entrepreneur, Shutterstock also had an "active customer base of 1.4 million people in 150 countries."[17]

In July 2016, Shutterstock revealed a partnership with Google advertising products including AdSense, AdWords, and AdMob.[37] The integration allows marketers creating Google ads to directly access Shutterstock images and track ad performance via the Shutterstock API.[38] In October 2016, the firm announced a distribution deal with the European Pressphoto Agency.[39]

In February 2018, Shutterstock invested $15 million into China based ZCool,[40] building on the operational relationship the two firms have had since 2014 when ZCool first became the exclusive distributor of Shutterstock creative content in China.[40][41] Webdam, which Shutterstock itself acquired back in 2014, was sold to Amsterdam-based Bynder for $49.1 million to move Shutterstock's strategy away from digital asset management.[42]Shutterstock later enter into a partnership with Tencent Social Ads, the online advertising subsidiary of Tencent.[41]

In May 2018, IBM's Watson Content Hub, a content management system (CMS) for marketers to create content using the IBM Watson AI search tool,[43] announced its partnership with Shutterstock,beginning July, 2018.[44]

In May 2020, the company chose a business strategy of deceiving authors, as a result of which their income may be significantly reduced, and companies will increase at their expense in the short term, which will make cooperation with such a company unprofitable. Previously, the minimum payment for the downloaded image was 25 cents, now 10 cent, or 15 percent of all sales for the entry level and zeroing the author's rating since the beginning of the year. These innovations have provoked the mass removal of portfolios of images and videos from the Shatterstock site.[45]

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I'm amazed by the amount of people who simply don't care. We still see post about issues up loading to SS. Those people are simply saying my work is worth 10 cents a image and they will keep SS supplied with product. They will keep feeding SS greed. I posted comments from the previous CEO stating how 2019 was a great year for SS and they were paying the highest dividend they had in years. Well the new CEO thinks the share holders deserve more and we deserve less. It's that simple.

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