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I routinely find a few of my editorial photos used for non editorial purposes, for example, I just found one of my editorial photos in a Reader's Digest article (or is that editorial?), and one on a web site being used to sell a service (this site edited the photo to remove license plate info). Is this something I should worry about? What happens if someone mis-uses a photo with people in it and the people find the photo online? And if there is ever a problem, who is legally responsible, me, Shutterstock, or the organization that bought and mis-used the photo?